Netflix is a streaming service that allows users to watch movies and TV shows online. They also provide original programming like House of Cards, Orange Is the New Black, and Stranger Things.
Netflix has been around since 1997 but only recently started advertising on Facebook. With over 1 billion active monthly users, Facebook is a huge platform for reaching customers.
In this blog post I’ll share some tips on how to advertise on Facebook successfully.
1. Create a Custom Audience
Facebook ads allow advertisers to target specific audiences based on demographics, interests, behaviors, and location. For example, you can target men ages 18–34 who live within 50 miles of San Francisco.
Custom audiences make it easier to reach the right audience. To create a custom audience, select “Create Audiences” under the “Audiences” tab. Select “People interested in…” and choose the type of content you want to target.
2. Set Up Goals
You can set goals for different parts of your ad. For example, you may want to drive traffic to your homepage, product page, or landing page.
Goals let you measure the effectiveness of your ads. When you set up goals, you can track clicks, impressions, conversions, and cost per conversion.
3. Use Dynamic Ads
Dynamic ads change depending on the user’s behavior. For example, when someone visits your site, dynamic ads display relevant information.
For example, if a visitor searches for “best movie theaters near me,” a dynamic ad displays nearby theaters.
4. Measure Performance
After creating your ad, you can view performance metrics. These include CTR (click-through rate), CPC (cost per click), CPM (cost per thousand impressions), and ROAS (return on ad spend).
These metrics give you insight into how well your ad performs.
5. Optimize Landing Pages
Landing pages are webpages that lead visitors back to your website after clicking on an ad.